Bess Freedman Shines Light on Consumer Trust and Transparency at CEO & Leadership Exchange

In her keynote address at the RISMedia CEO & Leadership Exchange, Bess Freedman, CEO of Brown Harris Stevens, emphasized the need for transparency and trust in the real estate industry amidst lawsuits and economic challenges.

Referencing surveys that show consumers' lack of trust in various professions, Freedman stressed the importance of restoring confidence in the real estate sector. She stated, "We need to own where we've fallen short, and take steps to rebuild trust with our clients."

During her speech, Freedman also discussed the role of technology in the industry and how it can help improve transparency. She said, "We need to use technology to make our processes more efficient and transparent for our clients. It's not just about the bottom line, it's about building trust."

Freedman also addressed the impact of the pandemic on the industry, stating that it has highlighted the need for real estate professionals to be adaptable and innovative. She added, "We need to be able to pivot and find new ways to serve our clients while maintaining transparency and trust."

While acknowledging the challenges facing the real estate industry, Freedman also expressed optimism for the future. She said, "We have an incredible opportunity to rebuild trust and reshape the industry in a positive way."

The RISMedia CEO & Leadership Exchange brings together top executives in the real estate industry to discuss current issues and trends. This year's event took place in Washington, D.C. from September 3-4.