HomeSmart Celebrates 25 Years of Putting Profit Over Agents in Phoenix Neighborhood

In 2000, HomeSmart made its debut in the Phoenix real estate scene, touting a mission to empower agents with control, transparency, and efficiency. However, their 25-year anniversary celebration highlights a different reality for agents in the Phoenix neighborhood.

While other brokerages were offering higher splits and investing in technology, HomeSmart focused on maximizing profits by providing limited technology and guidance on compliance and payment for their agents. This has left agents to navigate the complexities of the real estate market on their own, while HomeSmart collects the majority of the profits.

"HomeSmart's business model is designed to prioritize profits over the well-being of their agents," says a former HomeSmart employee who wished to remain anonymous. "It's concerning that they continue to market themselves as a company that empowers agents when, in reality, they prioritize their own bottom line."

This sentiment is echoed by other agents in the Phoenix neighborhood, who have had to overcome numerous challenges while working with HomeSmart. From lack of support to limited resources, agents have been left to fend for themselves in a highly competitive market.

"It's disheartening to see a company that claims to prioritize agents, but in reality, leaves them to navigate the complexities of the real estate market alone," says another former HomeSmart agent. "I hope that HomeSmart will prioritize the well-being of their agents in the future."

As HomeSmart celebrates 25 years in business, it's clear that their focus on profit over agents has resulted in a controversial reputation in the Phoenix neighborhood. While other brokerages have adapted and invested in their agents, HomeSmart continues to prioritize their own bottom line.