"Ivana's Townhouse Flops, Trump Park Avenue Sells for Half Price: Is New York De-Trumping Its Real Estate?"
"Tough week for Trump brand in NYC real estate: Ivana's townhouse listed for third time, Trump Park Ave sells for half price."
It's been a rough week for the Trump brand in New York City real estate. On Tuesday, it was reported that the late Ivana Trump's Upper East Side townhouse at 10 East 64th Street was listed for the third time, with a price drop of over 30 percent from its initial listing three years ago. The next day, the most expensive condo sale in eight years at Trump Park Avenue was sold for half of what seller Robert Tillis paid for it in 2016. This less-than-stellar performance comes as buildings around the city have been trying to distance themselves from the controversial Trump name.
The townhouse, previously owned by Ivana Trump, was first listed for $35 million in 2017, then dropped to $29.9 million in 2018, and is now listed at $21 million. The 14-room home features six bedrooms, a private garden, and a rooftop terrace with views of Central Park. Despite its prime location and luxurious amenities, the townhouse has yet to find a buyer.
Meanwhile, at Trump Park Avenue, a 6,278 square foot penthouse sold for $16.5 million, less than half of its original $34 million asking price. The condo features four bedrooms, five and a half bathrooms, and stunning views of Central Park. The buyer, who remains anonymous, purchased the unit under the LLC "Park Avenue 502 LLC." This sale marks the most expensive condo sold at Trump Park Avenue in eight years.
The lackluster performance of these two properties raises the question: is New York de