Joe Gebbia's Airbnb spinoff raises $34M for ADU boom after wildfires
The state's push for housing density and post-wildfire demand has propelled Airbnb spinoff Samara's prefab homes, backed by former Flex CEO Mike McNamara.
Joe Gebbia, co-founder of Airbnb, has seen success in the real estate market with his spinoff company Samara. The company, which specializes in factory-made homes, has recently secured a $34 million investment as demand for their homes increases in the wake of California's recent wildfires.
The state's push for housing density, combined with the need for new homes after the devastation of the wildfires, has driven demand for Samara's prefab homes, which offer a faster and more efficient timeline for building. The company, founded in 2016 by Gebbia and former Flex CEO Mike McNamara, has already seen success in areas such as Palisades and Altadena.
McNamara commented on the market potential for Samara's homes, stating "We expect LA to pick up quite a bit on the back of the fires and because of the products." With a focus on alternative materials and efficient building processes, Samara is well-positioned to meet the demand for new homes and rebuilding efforts in the wake of the wildfires.
As the real estate market in California continues to evolve, it will be interesting to see how companies like Samara, backed by industry leaders like Gebbia and McNamara, will shape the future of housing in the state.
https://therealdeal.com/la/2025/09/19/airbnb-spinoff-samara-raises-34-million-as-adu-demand-booms/