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According to recent data, Long Island residents are making the trek to Williamsburg's North 6th Street to get their hands on popular brands like Everlane, Warby Parker, and Apple. While Soho has traditionally been the go-to destination for these retailers, it seems Williamsburg's appeal is spreading.

But what is drawing these suburban shoppers to the hipster haven of Brooklyn? Some speculate that it may be the convenience of Williamsburg's location, with easy access to the L train and the Williamsburg Bridge. Others point to the neighborhood's vibrant energy and unique offerings, making it a more appealing destination than the crowded streets of Soho.

"It's definitely surprising to see the influx of Long Island shoppers in Williamsburg," says local real estate developer, William Macklowe. "But it's a testament to the neighborhood's growth and popularity as a retail destination."

While some may see this as a positive for Williamsburg's economy, others are concerned about the impact of increased traffic and congestion on the neighborhood. "I used to love coming to Williamsburg for a more laid-back shopping experience," says long-time resident, Sarah Thompson. "But now it feels like we're competing with tourists and suburbanites for the same stores."

Despite any potential drawbacks, it seems Williamsburg's retail scene is continuing to expand and attract a diverse range of shoppers. Whether it's Long Island residents or Manhattanites looking for a change of pace, Williamsburg is proving to be a retail force to be reckoned with.