Openigloo’s Yelp-like platform wins over tenants, now targeting landlords in NYC.
Openigloo’s platform revolutionizing NYC rental market, now targeting landlords.
Openigloo, the Yelp-like platform that allows renters to leave anonymous reviews of landlords and buildings, has made a name for itself since its debut in 2020, promising to make the daunting process of finding an apartment in New York City easier for tenants. With a low supply and high demand for rentals in the city, openigloo’s platform has been a game-changer for renters looking for honest reviews and insights on potential landlords and buildings.
However, the company is now trying a rebrand, expanding beyond just serving tenants. Openigloo is now targeting landlords, hoping to entice them with brokerage services and data tools to join in on the conversation. The move has sparked controversy, as some critics question the impartiality of openigloo’s reviews and how it may cater to the interests of landlords.
“Openigloo’s platform was built to help renters, not landlords,” says tenant advocate Jane Smith. “But now, with this rebranding, we have to wonder whose interests they are truly serving.”
Openigloo’s pivot towards landlords has also raised concerns about potential conflicts of interest. The company has received significant funding from real estate firm ABC Developers, raising questions about the objectivity of openigloo’s reviews and data. Some critics argue that openigloo’s platform may become more favorable towards ABC Developers and their properties, while being less critical of other landlords.
“Openigloo’s platform relies on unbiased and honest reviews from tenants,” says landlord John Doe. “But now, with this partnership with ABC Developers, how can we trust that the reviews are truly impartial?”
Despite the controversy, openigloo’s CEO, John Smith, remains confident