Real Estate Agents Beware: How to Avoid Being Left Behind in the Digital Age

As the real estate market gears up for a busy fourth quarter, it's important for agents to remember that their social media presence should not be left on autopilot. With the rise of digital marketing and online platforms, having a strong online presence is crucial for success in the industry. In order to avoid being left behind in the fast-paced world of real estate, agents must stay on top of their social media game. One important aspect to consider is having a cohesive and professional image across all social media platforms. This means regularly updating bios, profile pictures, and cover photos to reflect current information and branding. According to real estate expert and consultant, Jay Thompson, "Having a clean, professional and current online presence will make it easier for consumers to find and engage with you." It's also important for agents to regularly audit their social media accounts to ensure they are up-to-date and relevant. This includes checking for outdated or irrelevant content, as well as updating contact information and links. By doing so, agents can ensure that potential clients are not turned off by outdated information or broken links, and that they are easily accessible for communication. In addition to keeping a strong personal presence on social media, agents should also utilize online platforms to market their listings and reach a wider audience. This can include using social media ads, creating engaging content, and leveraging the power of influencers and online communities. As Thompson notes, "Agents need to think of social media as a way to expand their sphere of influence. The more people that know, like and trust you, the more business you'll do." While it may seem overwhelming to keep up with social media in addition to the demands of the real estate market, it's essential for agents to adapt and stay relevant in the ever-evolving digital landscape. By following