Real estate developers cash in on the glitz and glamour of New York Fashion Week

For years, New York Fashion Week has been a highly anticipated event, drawing in fashion designers, buyers, and reporters to the city's most iconic locations. However, as the industry has evolved, so has the need for unique and eye-catching backdrops for these runway shows. And it seems that real estate developers have caught on to this trend, reaping the benefits of hosting these high-profile events.

According to industry experts, the glitz and glamour of Fashion Week can provide a major boost to the visibility and cultural cache of a venue. One example is the Brooklyn Navy Yard, which has seen a surge in popularity as a fashion week venue, thanks to its industrial charm and historical significance.

"Fashion Week is a great opportunity for us to showcase the Brooklyn Navy Yard and all it has to offer," says Joyce Duverce, spokesperson for the Brooklyn Navy Yard Development Corporation. "It's truly a win-win situation for both the fashion industry and our real estate projects."

However, this partnership between the fashion industry and real estate developers is not without its controversies. Some criticize the use of commercial spaces for these events, arguing that it takes away from the original purpose of these spaces.

In response, Duverce states, "Fashion Week events are only temporary and do not disrupt the daily operations of the Brooklyn Navy Yard. Plus, it's a unique opportunity for the public to see the potential of this space and potentially attract new tenants."

But whether you see it as a collaboration or a controversy, one thing is for sure: New York Fashion Week is bringing in big bucks for the city's commercial real estate industry.