"Real Estate Giants Share Recruiting and Retention Strategies in a Changing Landscape"

Recruiting and retention have been hot topics in the real estate industry, with companies and agents looking for ways to stay competitive in a changing landscape. At the recent Real Estate Conference, industry leaders shared their strategies and insights on how to attract and keep top talent.

Berkshire Hathaway HomeServices Fox & Roach, REALTORS®/The Trident Group CEO Larry Flick V discussed the importance of adapting to the shifting industry. He stated, "We have to be more creative and more nimble to attract and retain top agents. It's not just about the commission split anymore."

Other experts echoed Flick's sentiments, emphasizing the need for companies to provide more than just financial incentives to recruit and retain agents. Alex Vidal, President of The Keyes Company, stated, "We have to think like a tech company, offering training, mentorship, and support to our agents."

Jackie Louh, Managing Broker of Baird & Warner, also highlighted the importance of company culture and support for agents. "We have to create a culture where agents feel supported and have the resources they need to succeed," she said.

It's clear that in a changing real estate landscape, companies and agents must adapt their strategies to stay competitive. As Vince Leisey, Chairman and CEO of Berkshire https://www.rismedia.com/2025/09/17/shoring-up-your-agent-force-recruiting-and-retention-in-the-changing-real-estate-landscape/