Side Launches New Jersey Operations with Top Agents from Keller Williams

Side, the white-label real estate firm founded by Guy Gal, has officially launched operations in New Jersey with the opening of Privé Haus, a new brokerage led by top-producing agents David "DJ" and Nicole "Nici" Ten Hoeve. The husband-and-wife team, who have been with Keller Williams for 17 years, will be operating under Side's platform, marking the first time Side has expanded into the Garden State. According to Side's announcement on Wednesday, the Ten Hoeves' team, Ten Hoeve Advisory, has been ranked among the top 10 large teams in New Jersey for the past year, with over $139 million in sales in Monmouth, Middlesex, and Ocean counties, according to RealTrends. Despite their success at Keller Williams, the couple has decided to fly solo and join Side's platform for their new brokerage venture. In an industry where relationships and connections can make or break a deal, the Ten Hoeves' decision to switch to Side's platform is a smart move, as Side has been known to have a strong network and support system for its agents. This move also raises questions about Keller Williams' ability to retain top agents and teams, as the Ten Hoeves are not the first to leave the firm for a different platform. Originally reported by The Real Deal.