Sue Yannaccone Calls for Responsible Innovation in Residential Real Estate

Sue Yannaccone, CEO of ERA Real Estate, talks about the need for responsible innovation in the residential real estate industry. With her extensive experience overseeing various real estate brands, Yannaccone emphasizes the importance of staying ahead of the curve while also being mindful of the impact of innovation.

Yannaccone acknowledges that innovation is necessary in such a competitive and ever-evolving industry, but also cautions against blindly adopting new technologies without considering the potential consequences. "We need to be very thoughtful and responsible about how we innovate," she says. "We can't just abdicate our responsibility and let innovation run wild."

She also highlights the need for collaboration and communication between different players in the real estate industry in order to responsibly innovate. "It's about bringing different stakeholders to the table and having a conversation about what innovation means to us and how it should be implemented," Yannaccone explains.

Yannaccone's call for responsible innovation comes at a time when the real estate industry is rapidly changing due to the rise of new technologies and disruptors. She stresses the importance of finding a balance between staying competitive and being mindful of ethical and societal implications.

"We can't just chase innovation for the sake of being innovative," Yannaccone says. "We have to be responsible and keep in mind that we're providing a service to people and communities."

Originally reported by RISMedia.

https://www.rismedia.com/2025/09/18/sue-yannaccone-on-innovating-responsibly/