The Power Struggle Between Top Agent Teams and Their Brokers
As agent teams gain more influence in the real estate industry, brokers must provide necessary support to ensure their success and profitability.
The real estate landscape is constantly evolving, and one of the most significant changes in recent years has been the rise of agent teams. These teams, comprised of multiple agents working together under a team leader, have become a powerful force in the industry. As a result, the role of brokers in supporting and managing these teams has become increasingly important.
In today's market, top agent teams have a lot of leverage and can demand certain resources and support from their brokers. Debra Beagle, a team leader for The Creig Northrop Team in Maryland, explains, "We want to make sure we’re aligning ourselves with a brokerage that supports our business model." The right brokerage can provide training, financial literacy, and resources that enhance the efficiency and profitability of the team.
For brokers, this means adjusting their approach to accommodate the needs of agent teams. Mor Zucker, team leader for Team Denver Homes in Colorado, states, "Brokers need to be more supportive in terms of resources and training, and help us develop our business models." Having a strong understanding of the team's business model and providing tailored support can make a significant difference in the team's success.
However, there is a power struggle at play between top agent teams and their brokers. Andy Allen, team leader for The Andy Allen Team in Tennessee, notes, "Brokers are constantly trying to figure out how to get a piece of the pie, and how to maintain control and oversight of the agents." As agent teams continue to gain influence, brokers must adapt and find ways to provide value to these teams in order to retain them.
Ultimately, the success of agent teams is dependent on the support and resources provided by their brokers.